The market is booming when innovation prevails --- African orders exceed 10,000

In 2014, sales of more than 10,000 vehicles in the African market failed to convince China National Heavy Duty Truck (Hong Kong) Co., Ltd. Therefore, the order volume in Africa in 2015 was 4 months ahead of our plan and again exceeded 10,000, a year-on-year increase of 36%. China National Heavy Duty Truck Import and Export Co., Ltd. directly exports 82% of the total number of vehicles, which is the in-depth and encouraging development of the African market.

A severe situation still exists in the international market

Entering 2015, the global economic recovery is still sluggish despite the adjustment of slow growth. The economic downturn and weak demand will persist for a long time. Therefore, due to the global economic downturn, we, like other markets, are facing tremendous downward pressure in the African market.

On the one hand, Ebola hemorrhagic fever (EHF) originating from the Republic of Guinea sowed the seeds of chaos, disrupted the African economy, and suddenly prevented the progress of some mining and agricultural projects. At the same time, the sharp drop in crude oil prices (which is the key for African countries to obtain foreign exchange through exports) has led to the spread of foreign exchange shortages in major African countries (including Nigeria, South Africa and Angola, etc.) and other traditional customers. In this case, the market demand for commercial vehicles has been greatly reduced, and sales growth has slowed down.

On the other hand, the sales of medium and heavy commercial vehicles have a sharp decline in sympathy for the macroeconomic situation, the slowdown in national economic growth and the shrinking market demand. In order to get out of the predicament, China's mainstream commercial vehicle companies and some dealers have swarmed into the international market, including the African market, by cutting prices and promising interest-free and interest-free installment payments. It has brought tremendous pressure to maintain an orderly market and establish a deeper market network.

Overcome difficulties through innovation and upgrade

Facing the severe market situation at home and abroad, the African Department continues to work on the "Innovation and Upgrade Action Plan", the "Triple Play Initiative" and the "KD Factory Construction Policy" in an effort to innovate marketing methods and improve regional sales strategies. As a result, they have made remarkable achievements in overcoming difficulties.

Innovative marketing methods: The African Department actively explores innovative marketing methods based on market reality. In response to the slow process of foreign exchange and letter of credit in most African countries, the African Department has mobilized the potential of customers in all aspects through active communication, and has adopted a combination of various methods to solve problems related to foreign exchange and funding channels. To a certain extent, shorten the order cycle and increase orders significantly. At the same time, using the logistics advantages of important ports in the region and cooperating with partners’ dealers to carry out innovative financial marketing to allocate resources reasonably, it greatly helps to reduce order cycles and vehicle sales, thus effectively expanding our influence. country.

Based on Sinotruk's overwhelming advantages in domestic industry product series and categories and in-depth market research, the African Department continues to adopt differentiated marketing strategies based on the different needs of overseas markets. Taking products in different countries and regions as the benchmark, the selection and positioning of distributors and the introduction of diversified products help to avoid internal and vicious competition among distributors, safeguard the interests of distributors and groups, and expand sales and markets. Space, while meeting the market demand of Sinotruk products.

Upgrade regional strategy: In recent years, the African Department has formulated a differentiated development strategy based on the national conditions of African countries and the different development stages of the heavy truck industry.

Dedication brings results: Behind achievement is the willingness to take responsibility, and the root of glory lies in dedication. Work in Africa is hard; life there is even more difficult because people may not even have access to drinking water. But this is precisely because Africa has established the spirit of embracing the hardship of the so-called "African people." From all people, they are the habit of professing, from the salesman directly to the chief representative. They joked that they may be more resilient than cockroaches in adapting to local conditions, and become yellow-skinned giants (a metaphor for the Chinese people) with greater vitality and vitality. Now the heir firmly believes that selling a car is another way of moral training, but going through hardships can help a strength to grow.

The colleagues of China National Heavy Duty Truck Import and Export Co., Ltd. gave their colleagues in Africa a thumbs up, because they are indisputably endured huge hardships, but in their eyes this is just a wealth and gift. They are committed to this cause wholeheartedly with entrepreneurial spirit, courage and sense of responsibility.